As a critical perspective, human-centred design thinking can help challenge and expand the way we think about the potential of the digital economy, and its impact on society and inclusion.

For example, the consumer model of society requires continual product innovation, built-in obsolescence, and fashion-based marketing to drive global prosperity. Such a model reduces human prosperity and well-being to technological innovation and ultimately limits the potential of digital technology to enhance human experience and society. In contrast a critical perspective based on the kind of experience-centred design approaches we have been developing within SiDE:

“…offers an opportunity for critically deconstructing consumerism’s narrow equation of enhanced experience with more and better technology. Technology clearly has an important role to play in enhancing people’s lived experience and society, but technology innovation has to be guided by richer understandings of growth and development; understandings, which are in fact at the heart of the richer conception of experience that is being developed in experience-centered design.” Wright and McCarthy 2010 p.138. Read more


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Featured Case Study

Braille Input

Braille is still the best way for blind people to read information. But how can this be done on a smartphone?

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Pete Wright

SiDE Co-Investigators and researchers hosted a visit from Her Royal Highness, The Princess Royal and a delegation of Commonwealth Leaders who visited the lab for demonstrations and talks on our latest research on designing inclusive Technology. Read More
Date: 28.03.2014


SiDE researchers from the Design team presented at this year's DE 2013 conference Read More
Date: 05.11.2013